FAQs
What is the value of accessibility in business?
Being accessibility compliant creates tangible business value by expanding your customer base, improving user experience, and strengthening your brand reputation. It also supports SEO performance, reduces legal risks, and improves market reach.
In Europe, compliance with regulations isn’t just about avoiding fines; it can determine whether your organisation is eligible to bid for contracts and participate in procurement opportunities. A lack of compliance can put your business at risk of ineligibility, closing off valuable markets.
Why is accessibility important for a business?
Accessibility ensures your digital experiences are usable by everyone, including those with disabilities, older users, and those with temporary situational barriers. It not only improves inclusivity but also increases customer loyalty, reduces churn, and strengthens brand reputation.
Most importantly, accessibility can have a significant influence over consumer behaviour, with 56% of users stating it as their reason for choosing one online store over another.
Do businesses have to be accessible?
Yes, in most regions businesses are legally required to make their digital experiences accessible. Regulations such as the UK Equality Act, the Americans with Disabilities Act (ADA), and the European Accessibility Act 2025 all set clear expectations for accessible websites, apps, and digital services.
Failure to comply can result in lawsuits, hefty fines, reputational damage, and even exclusion from bidding on contracts. Beyond legal obligations, accessibility is increasingly viewed as a baseline standard, which customers and partners expect businesses to deliver.
How does accessibility affect a business?
Accessibility influences much more than just compliance or customer acquisition. It shapes how efficiently your organisation operates, how innovative your products and services become, and how resilient your brand is over time.
Embedding accessibility into design and development from the outset reduces support tickets, lowers remediation costs, and speeds up delivery. Teams spend less time fixing issues after launch and more time focusing on innovation and growth.