Why accessibility in the EU is a strategic investment
While the EAA may seem like a compliance challenge, accessibility is better understood as a strategic investment — one that delivers long-term value across customer experience, innovation, and brand trust. Accessibility is a powerful lever for market growth, brand differentiation, and long-term business success. In this post, we’ll explore how prioritising accessibility unlocks opportunities that […]
How to write effective alt text for images
What is Alt Text? Alt text (alternative text) is a short, written description of an image that conveys its content and function. It is essential for visually impaired users who rely on screen readers and also serves as a fallback if an image fails to load. Why is Alt Text Important? Best Practices for Writing […]
How the European Accessibility Act will impact your business
Understanding the European Accessibility Act The European Accessibility Act (EAA) comes into force on 28 June 2025. This landmark piece of legislation aims to make digital and physical products and services more accessible to people with disabilities. The act applies to various industries, including e-commerce, banking, transport, and digital services, requiring businesses to meet strict […]