Maximising digital accessibility ROI
Before discussing the Return on Investment (ROI) from accessibility, it is vial to acknowledge the most fundamental reason for accessibility: it’s about fairness, inclusion, and public responsibility. While business benefits are important, organisations should not need a financial justification to prioritise the human right of digital accessibility. However, in many cases, discussions around budget and […]
Why accessibility in the EU is a strategic investment
While the EAA may seem like a compliance challenge, accessibility is better understood as a strategic investment — one that delivers long-term value across customer experience, innovation, and brand trust. Accessibility is a powerful lever for market growth, brand differentiation, and long-term business success. In this post, we’ll explore how prioritising accessibility unlocks opportunities that […]
How to write effective alt text for images
What is Alt Text? Alt text (alternative text) is a short, written description of an image that conveys its content and function. It is essential for visually impaired users who rely on screen readers and also serves as a fallback if an image fails to load. Why is Alt Text Important? Best Practices for Writing […]