Why accessibility in the EU is a strategic investment

Blue accessibility icon with a human figure cutout, filled with overlapping Euro banknotes in the background, symbolising investment in digital inclusion.

While the EAA may seem like a compliance challenge, accessibility is better understood as a strategic investment — one that delivers long-term value across customer experience, innovation, and brand trust. Accessibility is a powerful lever for market growth, brand differentiation, and long-term business success. In this post, we’ll explore how prioritising accessibility unlocks opportunities that […]

How to write effective alt text for images

Person using a refreshable braille display with both hands, seated at a desk with a standard keyboard underneath.

What is Alt Text? Alt text (alternative text) is a short, written description of an image that conveys its content and function. It is essential for visually impaired users who rely on screen readers and also serves as a fallback if an image fails to load. Why is Alt Text Important? Best Practices for Writing […]