11 common digital accessibility myths (and why they’re wrong)
Digital accessibility is often misunderstood, leading to many misconceptions about the effort required and the impact it can have on a business. Here, we debunk the most common accessibility myths and explain why they’re not true, so you can make informed decisions about the inclusivity of your website. Myth 1: “Accessibility is only for people […]
Why accessibility in the EU is a strategic investment
While the EAA may seem like a compliance challenge, accessibility is better understood as a strategic investment — one that delivers long-term value across customer experience, innovation, and brand trust. Accessibility is a powerful lever for market growth, brand differentiation, and long-term business success. In this post, we’ll explore how prioritising accessibility unlocks opportunities that […]
Why inspection isn’t transformation
Introduction Let’s be honest. You ran another accessibility audit. You delivered the report. You flagged the issues. You even tagged the right teams in Jira. And… not much changed. Sure, a few fixes were made — eventually. But when the next audit rolled around, the same patterns emerged. Different features, same mistakes. The accessibility debt […]
How the European Accessibility Act will impact your business
Understanding the European Accessibility Act The European Accessibility Act (EAA) comes into force on 28 June 2025. This landmark piece of legislation aims to make digital and physical products and services more accessible to people with disabilities. The act applies to various industries, including e-commerce, banking, transport, and digital services, requiring businesses to meet strict […]