Designing for cognitive accessibility

Colourful illustration of six human heads with varied brain patterns representing different cognitive styles, with the word “Neurodiversity” in bold, artistic letters.

Cognitive accessibility is often overlooked in the world of digital design. We focus so much on visual or auditory accessibility that we forget that people with cognitive disabilities experience websites and apps in a fundamentally different way. Cognitive disabilities can range from learning disabilities like dyslexia to more complex conditions such as ADHD, autism, and […]

How accessibility impacts SEO (and why google might rank you lower)

Notebook with the word “SEO” written in bold on a grid page, surrounded by related handwritten terms like content, keywords, website, and social media.

In today’s digital world, website accessibility is not just a matter of legal compliance—it’s also a crucial part of ensuring a great user experience for all visitors. But did you know that accessibility also impacts your website’s SEO? Search engines like Google aim to provide the best search results to users, and accessibility plays a […]

The importance of landmarks for screen reader users

Big Ben and the Palace of Westminster next to the River Thames at dusk, with Westminster Bridge in the foreground — a clear, recognisable London landmark.

Why Landmarks Matter Landmarks help screen reader users navigate a webpage more efficiently by providing structural regions such as headers, navigation, and main content. Despite their importance, landmarks are often underutilised, leading to frustrating experiences for blind and visually impaired users who rely on assistive technology. Using <section> Instead of <div> for Landmarks Many developers […]

How the European Accessibility Act will impact your business

Yellow wheelchair accessibility symbol centered on the European Union flag, surrounded by twelve gold stars on a blue background.

Understanding the European Accessibility Act The European Accessibility Act (EAA) comes into force on 28 June 2025. This landmark piece of legislation aims to make digital and physical products and services more accessible to people with disabilities. The act applies to various industries, including e-commerce, banking, transport, and digital services, requiring businesses to meet strict […]