The first European retailer digital accessiblity lawasuits

With the European Accessibility Act (EAA) now in force and EN 301 549 defining technical standards, some businesses are starting to face legal and reputational risks for failing to adopt inclusive design early. This article explores the first lawsuits in the EU linked to the EAA and what retailers need to do to meet compliance. […]

Embedding Accessibility Coaching across a Digital System

Introduction Digital inclusivity coaching is transforming the way businesses approach accessibility, shifting from a compliance-driven mindset to a culture of proactive, inclusive design. As organisations increasingly rely on digital systems, ensuring accessibility is no longer just a legal requirement, it is a fundamental aspect of user experience and business success. This article explores the journey […]

The power of digital inclusive leadership

Introduction: Why Inclusive Leadership Matters Digital inclusion doesn’t start in code. It starts in the boardroom. Inaccessible products, policies and processes are rarely the result of ill intent, they’re the result of leadership that hasn’t made inclusion a priority. But when digital leaders take ownership of inclusion and accessibility, the impact is transformative. Inclusion stops […]

Accessibility in the Definition of Done

Handwritten agile development cycle on white paper showing steps like Plan, Design, Develop, Test, and Release, surrounded by sticky notes with terms like “Backlog,” “Deploy,” and “Product Owner.”

Accessibility in the Definition of Done: Why It Matters & How to Get It Right Including accessibility in your Definition of Done is one of the most effective ways to embed inclusive practice into agile delivery. It ensures digital products are not just functional, but accessible to everyone, right from the start. But here’s the […]

The benefits of digital accessibility for your business

Red paper airplane flying ahead of a group of white paper airplanes.

Accessible digital experiences are good for users, and even better for business. When most organisations think about the benefits of digital accessibility, it’s usually in the context of compliance or risk. But if you stop at compliance, you miss the real opportunity. Accessibility isn’t just about meeting standards, it’s about building better products, unlocking new […]

Designing for cognitive accessibility

Colourful illustration of six human heads with varied brain patterns representing different cognitive styles, with the word “Neurodiversity” in bold, artistic letters.

Cognitive accessibility is often overlooked in the world of digital design. We focus so much on visual or auditory accessibility that we forget that people with cognitive disabilities experience websites and apps in a fundamentally different way. Cognitive disabilities can range from learning disabilities like dyslexia to more complex conditions such as ADHD, autism, and […]

Are PDFs hurting your website’s accessibility?

Illustration of a laptop with a document labeled "PDF" emerging from the screen, and a red downward arrow indicating a file download.

PDFs (Portable Document Format) are widely used for sharing content on websites, often seen as a convenient and universal format. However, whilst they work across different software, hardware, and operating systems, they frequently create accessibility barriers and result in poor user experiences. Whilst PDFs can be made accessible, they require extra effort. More often than […]

11 common digital accessibility myths (and why they’re wrong)

Bronze statue of the Chimera of Arezzo, a mythical creature with the body of a lion, a goat’s head on its back, and a serpent for a tail, displayed outdoors.

Digital accessibility is often misunderstood, leading to many misconceptions about the effort required and the impact it can have on a business. Here, we debunk the most common accessibility myths and explain why they’re not true, so you can make informed decisions about the inclusivity of your website. Myth 1: “Accessibility is only for people […]

How accessibility impacts SEO (and why google might rank you lower)

Notebook with the word “SEO” written in bold on a grid page, surrounded by related handwritten terms like content, keywords, website, and social media.

In today’s digital world, website accessibility is not just a matter of legal compliance—it’s also a crucial part of ensuring a great user experience for all visitors. But did you know that accessibility also impacts your website’s SEO? Search engines like Google aim to provide the best search results to users, and accessibility plays a […]

Maximising digital accessibility ROI

Close-up of a computer keyboard with a blue Return key labeled “ROI,” highlighting the importance of return on investment.

Before discussing the Return on Investment (ROI) from accessibility, it is vial to acknowledge the most fundamental reason for accessibility: it’s about fairness, inclusion, and public responsibility. While business benefits are important, organisations should not need a financial justification to prioritise the human right of digital accessibility. However, in many cases, discussions around budget and […]