Designing for cognitive accessibility
Cognitive accessibility is often overlooked in the world of digital design. We focus so much on visual or auditory accessibility that we forget that people with cognitive disabilities experience websites and apps in a fundamentally different way. Cognitive disabilities can range from learning disabilities like dyslexia to more complex conditions such as ADHD, autism, and […]
11 common digital accessibility myths (and why they’re wrong)
Digital accessibility is often misunderstood, leading to many misconceptions about the effort required and the impact it can have on a business. Here, we debunk the most common accessibility myths and explain why they’re not true, so you can make informed decisions about the inclusivity of your website. Myth 1: “Accessibility is only for people […]
How accessibility impacts SEO (and why google might rank you lower)
In today’s digital world, website accessibility is not just a matter of legal compliance—it’s also a crucial part of ensuring a great user experience for all visitors. But did you know that accessibility also impacts your website’s SEO? Search engines like Google aim to provide the best search results to users, and accessibility plays a […]
Maximising digital accessibility ROI
Before discussing the Return on Investment (ROI) from accessibility, it is vial to acknowledge the most fundamental reason for accessibility: it’s about fairness, inclusion, and public responsibility. While business benefits are important, organisations should not need a financial justification to prioritise the human right of digital accessibility. However, in many cases, discussions around budget and […]
The importance of landmarks for screen reader users
Why Landmarks Matter Landmarks help screen reader users navigate a webpage more efficiently by providing structural regions such as headers, navigation, and main content. Despite their importance, landmarks are often underutilised, leading to frustrating experiences for blind and visually impaired users who rely on assistive technology. Using <section> Instead of <div> for Landmarks Many developers […]
Why accessibility in the EU is a strategic investment
While the EAA may seem like a compliance challenge, accessibility is better understood as a strategic investment — one that delivers long-term value across customer experience, innovation, and brand trust. Accessibility is a powerful lever for market growth, brand differentiation, and long-term business success. In this post, we’ll explore how prioritising accessibility unlocks opportunities that […]
Why inspection isn’t transformation
Introduction Let’s be honest. You ran another accessibility audit. You delivered the report. You flagged the issues. You even tagged the right teams in Jira. And… not much changed. Sure, a few fixes were made — eventually. But when the next audit rolled around, the same patterns emerged. Different features, same mistakes. The accessibility debt […]
A how-to guide for inclusive user testing
Creating inclusive digital products isn’t just about checking accessibility boxes — it’s about understanding the full spectrum of human experience. Inclusive user testing is how we bridge that gap between intention and impact, building experiences that truly work for everyone. This how-to guide brings together practical advice, proven methodologies, and a human-centered mindset to help […]
How to write effective alt text for images
What is Alt Text? Alt text (alternative text) is a short, written description of an image that conveys its content and function. It is essential for visually impaired users who rely on screen readers and also serves as a fallback if an image fails to load. Why is Alt Text Important? Best Practices for Writing […]
How the European Accessibility Act will impact your business
Understanding the European Accessibility Act The European Accessibility Act (EAA) comes into force on 28 June 2025. This landmark piece of legislation aims to make digital and physical products and services more accessible to people with disabilities. The act applies to various industries, including e-commerce, banking, transport, and digital services, requiring businesses to meet strict […]